The #1 client-attraction program for online business owners, coaches, advisors, & freelancers
LET'S BUILD A COMPLETE CLIENT-GENERATING SYSTEM FOR YOUR BUSINESS
Join the 6-month How to Get Clients Program for just $299/month
Make sure you love it first: Start your 7-day FREE trial, no credit card required.
See why the HTGC program stands out from the rest
GET 6 MONTHS OF ACCESS: EVERYTHING YOU NEED TO MASTER CLIENT ATTRACTION
Here's what you get when you sign up for the program
1:1 Personalized Coaching
You get personalized, 1:1 support from a business coach for the entire 6 months. You'll schedule 30-minute meetings with your coach every other week for accountability and growth. In between meetings, you can ask your coach questions or ask for feedback on materials that you've created through the course.
Weekly Workshops & Power Hours
Every week, you're invited to attend live 1-hour Power Hours, led by a business coach, to solve your biggest client-attraction problems in a group setting (and connect with colleagues!). Once a month, we also host 1-hour live workshops where you'll learn cutting-edge marketing and sales techniques from guest experts.
Online Course Lessons & Templates
You'll get immediate access to the online course portal, which includes modules that you can complete at your own pace. The course itself typically takes 2-3 months to complete, and includes done-for-you templates so that you don't have to build anything from scratch (funnels, paid ads, social posts, and more).
✨BONUS: Promo Opportunities & Newsletters
Every week, we collect promotional opportunities from across the internet and share them with you inside the course portal's Promotional Opportunities Corner (podcast hosts looking for guests, speaking opportunities, upcoming events and bundle opportunities, etc.). We'll also send out regular newsletters via email with client-attraction tips and strategies.
What students are saying about the course
I really appreciate that you didn't just give entry-level tips. You went deep.
⭐⭐⭐⭐⭐
"When I started my business, I knew I needed help generating leads, but I didn't know where to begin. Annie's course is so comprehensive! It gave me a clear understanding of the many lead generation options available and I now have more clarity on the best strategies for my business. Annie also provides a ton of great resources and templates that make the entire process as easy as possible."
⭐⭐⭐⭐⭐
"If you're serious about growing your business and attracting the right clients with ease, this program is a game-changer! As someone who would much rather focus on empowering women through my coaching business, I knew I needed a reliable system to consistently connect with the right prospects. This program gave me exactly that—a clear, actionable framework that removed the guesswork from lead generation. Annie doesn't just teach you how to generate leads (each week is a different method), we do it in real time so we can ask questions and get her feedback. She has a template for everything and she was so generous with her time. If you’re tired of spinning your wheels and want a strategy that works without feeling pushy or salesy, I highly recommend this program!"
What exactly will I learn inside the course?
FROM MARKETING TO SALES, AND EVERYTHING IN BETWEEN
You'll Master Client Attraction through 4 Key Phases
Phase 1: Business Foundations
We'll start by doing a complete audit of (or development of) your business foundations.
- Who You Serve: We'll dive deep into your ideal client's needs, emotions, and behaviors and develop a complete client avatar for your business.
- What You Sell: We'll use your in-depth client avatar to develop a product(s) or service(s) that aligns specifically with their dream outcomes.
- How Your Offers are Packaged: We'll use buyer psychology and value levers to develop strong offer packages that describe your product(s)/service(s) in detail to potential clients.
- The Client Journey: We'll explore the different types of buyer journeys and decide how you want your potential clients to go from awareness to interest, trust, and paying client.
- Nurture and Trust: We'll explore the different ways to move clients through the client journey by taking specific actions to nurture them and build trust.
Phase 2: Messaging Foundations
We'll develop your messaging pillars, then work together to build out a bank of content ideas, practice creating content, and learn how to repurpose content for broader visibility.
- Core Message Pillars: Based on your avatar and product suite, we'll develop a set of core message pillars for your brand.
- Message Types: You'll learn how to craft five types of messages that are curated to engage five different types of potential clients.
- Content Bank Development: You'll build out an entire bank of content that you can pull from over and over again as you develop weekly or monthly content (social media, blog, emails, etc.).
- Writing Captions and CTAs: You'll practice using the goal-type-CTA messaging framework to craft messages that resonate with potential buyers and encourage them to take action.
- 1 to 13 Repurposing Strategy: You'll learn how to (and practice) creating 1 piece of content and turning it into 13 different types of content in minutes.
Phase 3: Client Attraction, Level 1
With a strong foundation and messages in place, you'll now learn how to optimize your online presence and master 1:1 connection with potential clients.
- Profile Optimization: We'll audit and perfect your online profiles (social media, website About page, etc.) to make it crisp, clear, and curiosity-building for clients.
- Content Creation & Scheduling: We'll build out a week of content together and practice scheduling/posting content.
- DM Strategies & Sequences: You'll learn what to say to potential clients in the DMs, including sample scripts and real life examples.
- Consultation Call Strategy & Sales: We'll create a consultation & sales strategy for your booked calls with potential clients.
- Collecting & Leveraging Testimonials: You'll learn how and when to collect testimonials from clients, and exactly how to share this testimonials thruogh online content and stories to get new clients interested.
Phase 4: Client Attraction, Level 2
We like to call this the 'gasoline phase' because we're about to pour gasoline on the fire that is your current marketing efforts! You'll work through one marketing strategy at a time and measure your results; you'll use the outcome data to decide which marketing strategies to continue using in your business over the long run.
- Bundles & Summits: We'll help you get accepted to your first email bundle or speaking event to grow your email list fast.
- Giveaways: We'll help you craft a compelling giveaway event to share with your network & collect the names of potential clients interested in your work.
- Groups & Communities: We'll teach you how to sign up for, and engage with, online groups to find clients.
- Paid Ads: We'll teach you how to set up and run your first paid ad! You'll learn how to create and run ads across several platforms (IG, Facebook, LinkedIn, Pinterest, Google).
- Events, Webinars, and Speaking: You'll develop and run an online event or webinar of your choosing. We'll teach you how to promote your event to bring in potential clients.
- Service Platforms: We'll teach you how to use service platforms for both outbound and inbound client attraction. First, you'll learn how to build a strong service profile on an online platform (Fiverr, Upwork, etc.). Second, you'll learn how to pitch to individuals and businesses looking for your services.
- Collaboration: We'll teach you how to find collaboration opportunities with other individuals and businesses, as well as how to reach out to them to pitch a collaboration opportunity (email swap, co-led event, co-branded item, etc.).
- Cold Outreach: You'll learn how to craft compelling cold outreach messages to send to potential clients (or potential referral partners).
- Newsletters: You'll learn different ways that you can use email to 1) generate leads, 2) build trust, and 3) make sales. You'll create your own email strategy to include the elements that fit your business best (welcome emails, email sequences, weekly newsletter, etc.).
- Podcast Guesting: We'll show you how to identify podcasts in your niche and how to pitch yourself as a guest. We won't pass this step until you've landed your first interview!
- PR & Media: We'll teach you how to find open media opportunities online & how to connect with writers within your niche. We won't pass this step until you've landed your first media feature!
- Referral & Affiliate Programs: We'll show different ways that you can use referrals (formal or casual) or an affiliate program to bring in more potential clients. We'll also show you how to build out your own affiliate system in systeme.io if it fits your business.
- Website, Blogs, & SEO: You'll learn how to make your website search-engine optimized (SEO) so that it shows up when folks Google your name or service area. We'll also show you how to create long-form blog content that can 1) Be repurposed on other channels, and 2) Enhance your website's SEO.
FAQs
This program is a great fit for anyone who wants to learn how to attract more clients to their business. Through the program, 1:1 coaching, group calls, and workshops, you'll learn strategies that you can use to attract more clients for any type of business:
-Online coach, advisor, trainer
-Online sales (eCommerce, Etsy shop, etc.)
-Event coordinator, trainer, facilitator, speaker
-Solo business owner or freelancer (photography, graphic design, etc.)
-Start ups looking to scale and reach a bigger audience
We cover fundamental business and marketing strategies that can apply to any business (e.g., How to create compelling products for your avatar, how to leverage 13 different marketing strategies to make your brand more visible).
The program costs $299/month for 6 months. Your enrollment in the program (and access to all coaching, group calls, and online content) will last 6 months.
If you decide to test out the program first through the free 7-day trial, you will not be charged the $299 monthly subscription fee until the 8th day of your program enrollment. If you decide not to continue after the 7th day of the free trial, you will not be charged anything.
We know first-hand that there are a lot of programs out there that aren't worth the cost. We want you to feel 100% confident that enrolling in this program is going to get you the results you want. Which is why we offer a completely free 7-day trial period - no credit card required.
How it Works: When you sign up for the 7-day trial, you'll get immediate access to everything included in this program: 1:1 coaching, group power hours, workshops, and online content. You'll get an email immediately upon sign up that will show you how to get started and test out the program.
On the 7th day, you'll be asked to either continue in the program, starting the $299 monthly subscription, or ending the program. If you decide not to continue after the 7th day of the free trial, you will not be charged anything.
When you start the program, you will immediate start completing the online course modules at your own pace. Most students complete the online course content in 2-3 months, depening on their weekly time commitment. If you spend 2 hours each week completing the course content, we ancitipate that you will finish the course modules within 2-3 months.
Your enrollment in the program lasts 6 months because we believe that you deserve additional support after you finish the course content. We want to continue to support you and answer questions through 1:1 coaching and weekly group meet-ups so that you can work out the kinks as you start implementing the course content on your own.
That's perfect! This program is designed to cover foundational business and marketing strategies in a beginner-friendly way. In general, we suggest that you don't start this program until you at least have:
-A general idea of what your business will do (i.e. Career Coaching)
-A specific product or service in mind (i.e. Selling an online course, book, service)
-A specific person who you plan to serve (i.e. Females in their 40s who are new working moms)
As long as you have those ideas in place, then you'll be ready to start this program.
NOTE: This program is not just for beginners - if you've been in business for a while but want to learn how to start using new marketing strategies to bring in more clients, you will absolutely benefit from this program! The first phase of the program (Business Foundations) will help you refine your avater and products instead of helping you develop them from scratch.
We would love to answer them! Set up a quick 15-minute call to get all of your questions answered.
You're covered by our
Money Back Guarantee
You're covered by our
Money Back Guarantee
We know how important it is to see a return on your business investments, which is why we offer two exclusive guarantees:
- 7-Day Money Back Guarantee
Sign up and join the program for 7 days. If you don't love it, let us know before the end of the 7th day, and we'll offer you a full refund - no questions asked. - Lead Generation Guarantee
If you have incorporated everything from this program and haven't generated a single lead by the end of the program, we'll continue to work with you until you do.
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