We focus on promoting your coaching services so you can focus on what you love most - coaching!

Calling all solopreneurs, business owners, coaches, and consultants:

Why We Came to Be

The Coach Directory, an intiative of Money Essentials for Women, is an online directory of financial, career, and business coaches. In the fall of 2024, we launched the online directory with the intention of making it easier for clients to connect with the exact coach they need: Rather than sending clients to 10 different sites to find a CPA, business coach, and resume coach, they can build there team all from this one directory.


Not only does this benefit the clients, but it benefits the coaches as well: Our coaches meet up monthly to share business tips, refer clients to each other, ask questions, and live in community (rather than doing business in isolation).


Our Impact to Date

Since our launch in November 2024, our coaches have received 786 inbound leads, which averages out to 20 warm leads per coach per month as a directory member. Money Essentials for Women has a robust marketing program to bring warm leads to the directory every single day - which allows our coaches (YOU!) to focus more on other parts of their business.


We're Looking to Add a Few More Coaches to Our Directory in 2025

We know that there are THOUSANDS of coaches out there doing this work independently. We believe that we can serve our clients better when we work together. We're looking to add new coaches to our directory who:

  • Have been wanting to start their coaching/consulting business but are exhausted by the thought of all the administrative work (website, social posts).
  • Have a strong online coaching business already but wants additional online presence for lead generation.
  • Wants to join a community of like-minded coaches to support each other, learn from each other, and make business more collaborative!

Your Business Amplified: How the Directory Works

When you joing the directory, you're getting additional exposure to your work and your services every single day! Each directory member pays a $99/month membership fee and gets:

  • A custom profile describing you and your services in our online directory
  • A direct link from your profile for clients to book a call with you. All leads and sales are yours to keep!
  • We drive traffic to the directory through ongoing marketing and lead generation efforts, while you focus on what you do best - coaching!
  • We also offers additional opportunities for you to drive traffic to your services: Write for our blog, lead an online workshop, or develop a resource that we can link to on website.

I'm interested! Let's talk details

How does the $99/month membership work?

New coaches can join the directory for a minimum 3-month membership (paid monthly for 3 months). After 3 months, coaches can stay on a month-to-month membership for $99, or they can decide to leave the directory. This allows new coaches to test the waters for a low up front cost.


Any leads you get through the directory are yours to keep. Any sales you make through the directory are yours to keep. We do not keep a portion of your sales or your leads.


Coaches can get leads in two ways: 1) When a lead visits their profiles and reaches out, or 2) When we receive a general lead on the website who seems like a good fit for your expertise.


Why should I join the directory? What makes it worth the cost?

Being a directory member is the simplest way to get more exposure to your brand and services without having to do any additional work. Period. We're sending leads to the directory all day long through a robust marketing plan, including:


-Media features in major outlets like CNN, GOBanking Rates, Yahoo Finance, MSN, Business Insider, and more!

-Weekly podcast interviews

-LinkedIn, Instagram, Pinterest, and Facebook posts (organic and paid ads)

-In-person events and virtual workshops

-SEO-optimized blog content that drives organic Google search content


And this is just the tip of the iceburg! We get 5,000 monthly website visitors, and average 2-4 daily leads that engage with our services in some way (free downloads, newsletter sign ups, service inquiries).


How much money does a coach make?

Each coach sets their own coaching rate. Most coaches charge $150/hour, while other coaches charge up to $400/hour. You can create your own custom offerings, like a package of coaching calls or a group program if you'd like.


What happens after I apply?

Our team will review your application to make sure you're a fit for our directory. If your application is approved, we will reach out immediately to let you know and start working on creating your online profile!


Please visit the directory here to see example profiles: https://www.money-essentials.com/coaching.


What else should I know?

We truly want to see you succeed as a coach, which is why we also offer monthly coach meet-ups online! Every month, you'll get to connect with other directory coaches to ask questions, learn about what's working for them, and give feedback to improve the directory's success.

This sounds amazing - I'm ready to apply!

Directory Application

Which type of coach are you? Please select your primary focus area.

Click on the circles to submit text response answers.

Help - I still have questions!

Please send any additional questions in an email to annie.mackenzie@money-essentials.com. We'll get back to you with more information!